Why we film every home on video

A home is chosen for how it feels. Video shows the light, the flow and the surroundings better than any photo.

Photos show rooms; video shows a home. Moving from one room to the next, you understand how the light comes in, how you go from the living room to the garden and what you see from each window. It is the closest thing to being there.

That is why we film every property with a stabilised camera, at the time of day it looks its best, and add what lies around it: the village, the way to the station, the school, the golf course or the mountains. Whoever watches the video knows whether they want to visit.

For sellers, video attracts buyers who arrive already convinced and saves viewings that lead nowhere. For buyers in another city or country, it is the way to make a first visit without travelling.